Why put outdoor kitchens and BBQs on motorway billboards?

At Grillo, we are extremely passionate about promoting outdoor living. Obviously, everyone loves a good BBQ, but an outdoor kitchen is so much more than that. The benefits of being outdoors, away from technology, enjoying the fresh air and good company are real.

It is the first time in history that outdoor kitchens are being given such huge exposure, in line with the growing trend in the UK for outdoor living. The Grillo BBQ and outdoor kitchen billboard adverts have been placed on the M25, M1, and M11. These are some of the busiest motorways in the UK, circling London, with thousands of drivers on the road every day. 

The aim of the campaign is to spread good positive vibes about outdoor living to all road users!

BBQ billboard advert - Grillo Outdoor Kitchens - M25 (Heathrow)

grillo billboard have your steak and eat it slogan

HAVE YOUR STEAK & EAT IT

Location: M25 anti-clockwise near Heathrow. 

Grillo designer comments: “It’s a simple play on the well-known expression ‘You can’t have your cake and eat it’. Whereas if you own a Grillo (and have a steak), you can. The expression got a lot of airtime during Brexit negotiations, but we’re not trying to make a political statement!”

 

BBQ billboard advert - Grillo Outdoor Kitchens - M11 (Churchgate) & M1 (Redbourn)

grillo billboard one life grill it

ONE LIFE. GRILL IT. 

Location:  – M11 Churchgate between junctions 7-8 & M1 Redbourn between junctions 8-9

Grillo designer comments: “A play on ‘One life, live it’. It captures the spirit of a quote by H. Jackson Brown’s mother (often misattributed to Mark Twain) “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” We believe that in twenty years from now, we will be wondering how we ever coped without an outdoor kitchen!”

Previous Billboards

Summer is coming


The phrase “Winter is coming”, prophesying impending doom, was popularised by a certain hit TV series. In the midst of a locked-down Covid winter, when the only glimmer of hope was the success of the vaccines, we thought we’d better warn people what was coming. It came, and Grillo customers were prepared. What a summer ☀!

Outdoors is in.


A Covid special. When the only certainly was uncertainty, and when the limits of ‘travel’ were your own garden fence, the outdoors took on a new importance and our gardens indeed became a lovesome thing. It’s also a contradiction – interpreted logically outdoors is out.

Quite unnecessary


You can make up your own mind how to read this one! Our accountant is of the ‘quite unnecessary’ camp – he’s never understood why anyone would want to buy an outdoor kitchen. Each to their own!

One live grill it


Grillo designer comments: “A play on ‘One life, live it’. It captures the spirit of a quote by H. Jackson Brown’s mother (often misattributed to Mark Twain) “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” We believe that in twenty years from now, we will be wondering how we ever coped without an outdoor kitchen!”

Sunday office


Grillo designer comments: “A thought-provoking one; a juxtaposition of lifestyles. 2021 blurred the lines of home-life versus work-life more than ever before. Home offices have gone mainstream, but what does your Sunday Office look like?”

Live a little


Grillo designer’s comments: “Some in the Grillo team had never heard of this one before, but Amy insisted it was a known expression. According to Merriam-Webster: 1) to spend time doing enjoyable things, 2) to buy a Grillo outdoor kitchen. So now you know…”

Outdoor kitchen: good times ahead


OK, so this one never actually made it onto a billboard, but it did get sent off for print. It turns out there are laws against road-side advertising that mimics road signs. Funny that.

Have your steak & eat it aaaaaaaaaaaaaaaa


Grillo designer comments: “It’s a simple play on the well-known expression ‘You can’t have your cake and eat it’. Whereas if you own a Grillo (and have a steak), you can. The expression got a lot of airtime during Brexit negotiations, but we’re not trying to make a political statement!”

About Grillo Outdoor Kitchens

Grillo Vantage is a design-led outdoor kitchen, blending Iroko hardwood with beautifully finished carbon steel. With a choice of barbecues and appliances, you can create the alfresco area of your dreams.

about grillo kitchens overview

about which bbq do i choose

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